Urban Design is a creative and socially oriented study line where the students work with e.g. branding, company structures, entrepreneurship, design, and product development. This may include creating surplus value, trendspotting, architecture, urban design, marketing, experience design, nudging, advertisements and videos in an innovative and creative environment emphasizing project based teaching.
Form, function, aesthetics and utility value are key concepts in the development and proliferation of new products. In this context, we go one step further and cooperate with companies, nationally and internationally, in teaching students about how products are made, forms of production and sales.
Thus, all subjects contribute to the development of the best ideas, and our students are taught to put theoretical knowledge into practice and work creatively and be goal-oriented.
Urban Design aims at:
- Product development/design/architecture
- Entrepreneurship/understanding businesses and social developments
- Technology A
- Design B
London – traineeshipDuring the second year, the students spend a month in England/London where they stay with a host family, attend an English school and work as trainees in English companies.
The second and third year students go on a joint study trip. The destinations have included Hamburg and Copenhagen, but depend on which projects are worked on at the given time.
Company visits, theme parks, film and/or sound production, museums, urban spaces (architecture, events etc.)