Experience Design

Experience Design is a creative and socially oriented study line where the students work with e.g. branding, company structures, entrepreneurship, design, and product development. This may include creating surplus value, trendspotting, architecture, urban design, marketing, experience design, nudging, advertisements and videos in an innovative and creative environment emphasizing project based teaching.

Form, function, aesthetics and utility value are key concepts in the development and proliferation of new products. In this context, we go one step further and cooperate with companies, nationally and internationally, in teaching students about how products are made, forms of production and sales.

Thus, all subjects contribute to the development of the best ideas, and our students are taught to put theoretical knowledge into practice and work creatively and be goal-oriented.

Experience Design aims at:

  • Product development/design/architecture
  • Media/communication/advertisements
  • Entrepreneurship/understanding businesses and social developments

Profile subjects

  • Technology A
  • Design B
  • Communication/IT A

Study trips

London – traineeship
During the second year, the students spend a month in England/London where they stay with a host family, attend an English school and work as trainees in English companies.

Study trip
The second and third year students go on a joint study trip. The destinations have included Hamburg and Copenhagen, but depend on which projects are worked on at the given time.

Sample excursions
Company visits, theme parks, film and/or sound production, museums, urban spaces (architecture, events etc.)


htx oplevelsesdesign


Gry Jørgensen
Friis, Nyhavnsgade 14
Jesper Larsen
Friis, Nyhavnsgade 14
Klaus Lundby Kristansen
Øster Uttrup Vej 5
Malene Moesgaard Ludvigsen
Faggruppekoordinator for mediefag og kom/IT
Friis, Nyhavnsgade 14
Mette Jeanne Kande
Faggruppekoordinator for design og produktion (tekstil)
Friis, Nyhavnsgade 14
+45 7250 5800
Michael Petersen
Faggruppekoordinator for design
Friis, Nyhavnsgade 14
Rebekka Bartholdy Neergaard
Faggruppekoordinator for musik
Friis, Nyhavnsgade 14